The Full Functionality Breakdown
Everything works together — nothing falls through the gaps
Real contractors. Real numbers. Every case tied to the product that delivered the result.
Website & Content
Build and fill your website yourself — pages, design, projects, team, and careers.
Website CMS
A place to add and edit your website content
- Publish and manage blog posts
- Build photo and video galleries
- Create and edit FAQ sections
- Manage your site navigation menus
- Set up page redirects
- Edit existing pages
- Add brand-new pages
Page Builder
Design and assemble your own pages — no developer needed
- Customize colors, fonts, and branding
- Add your logos and partner affiliations
- Build pages from ready-made sections
- Edit every element on a page
- Insert custom HTML
- Add custom scripts and embed codes
- Fully mobile-responsive pages
Project's Engine
Show off completed projects and where you've worked
- Upload project details and photos
- Pin projects to real locations on a map
- Customize map pin colors and groupings
- Feature your best projects
- Archive projects you no longer want shown
- Edit project details
- AI generated project descriptions
Meet The Team
Introduce the people behind your company
- Staff profiles with bio, title, and photo
- Link profiles to reviews and past projects
Careers & Recruiting
Advertise open roles and collect applicants
- Post open positions with full details
- Collect resumes and cover letters online
Lead Generation & Capture
Everything that brings in new leads and turns website visitors into inquiries.
AI Audience Manager
Find and target the right homeowners
- Upload your own contact lists
- Build audiences by location, weather, PMI, year built, home value, years in home, and ownership
- Use audiences for ad targeting
- Audit marketing channels
- Pull insights from CRM data
AI Referrals
Grow referrals beyond word of mouth
- Create a referral program
- Incentivize customers for referrals
- Easily share completed projects with potential customers
- Launch AI referral campaigns
Weather Center
Track storms and uncover new opportunities
- Track hail, wind, and tornado swaths
- Interactive extreme-weather and precipitation radar
- Estimate storm opportunities by neighborhood
- 7-day weather outlook and alerts
- Save favorite areas for quick analysis
- Pull storm reports on specific homes
Promotions & Offers
Create and showcase special offers
- Build dedicated offer pages
- Display offers across the site
- Schedule offers to run for set time periods
- Use offer forms as event sign-up forms
- Add multiple offers to a single page
- Give each offer its own unique URL
- Easily share offers on social media
On-Page Conversion
Turn site visitors into leads
- Exit & download-intent pop-ups to recapture leaving visitors
- On-site info alerts
- Mobile-optimized conversion elements
- Weather Widget
- AI Chat
- Finance Widget
- Roofing Calculator
Shows & Events
Organize your own events and promote them on your site, just like offers
- Create and promote event pages
- Schedule events to run on set dates
- Event sign-up / RSVP forms
- Share events to social media
- Send home-show leads straight into your CRM
- Plan and organize upcoming events
- Track captured leads by sales rep
- URL-based tablet app for on-site capture
Ads Manager
Create and launch ads to generate leads & contacts
- Create and launch ads to generate leads on social
- Promote special offers for your customers
- Show off recent jobs to generate new jobs
- Generate new referral leads from your completed work
- Customize your own ad to highlight whatever you want
- Leverage the PSAI Audience Manager to target ads to your most valuable potential customers
Lead Management
What happens after capture: every lead in one place, calls, nurturing, reviews, and conversion.
Omni-Channel Lead Integration Center
Every lead in one place
- All leads flow into a single hub
- Integrates with every major CRM
- Built-in contact manager
- Activity manager to track every touch
- Email and SMS lead notifications
- Lite-CRM capabilities
- Ready-to-use email templates
Phone Call System
Track, source, and handle every call
- Granular call tracking
- Call whisper
- Automated call attendant
- Instacall
- Call block list
- Call recordings
- Call auditing
- Call transcription
- Smart call routing
AI Phone Agents
An AI agent that answers your calls
- AI call answering
- AI appointment scheduling
- Overflow call coverage
- After-hours call coverage
Com Portal
Nurture, qualify, and convert your leads
- Lead tracking
- Lead assignment and organization
- Two-way texting and email
- Property and mortgage insights
- Homeowner insights
- Predictive Match Index (PMI)
- Zillow integration
- Roof condition data unlock
- Google Street View
Reputation Management
Generate and manage online reviews
- Request reviews by text message
- Built-in survey engine
- Review incentives
- Control which reviews appear on your site
- Review response capabilities
- Team and project-level reviews
- Google review integration on quote forms
- Integration with 3rd party review platforms
Built-In Integrations
Connected out of the box to lead aggregators and key services — no separate subscriptions.
Lead Aggregators
Platforms & Services
Analytics
Know how your account is performing.
Proforma & Reporting
See exactly how your account is performing
- Likely conversion from form to appointment
- Project close rate, month over month
- Visual summary of your Predictive Sales AI services
- Visual goal by geography and market area
Security & Compliance
Help keep your business stay compliant with evolving regulations.
Know Your Customer
Stay TCPA and DNC compliant
- Scrubs contacts against SAN and the Litigator List (Blacklist Alliance)
- Internal Do Not Call list
- Consent tracking and reporting
- Consent disclaimer on quote forms
Consent Banner
Stay compliant with evolving user tracking regulations
- Add a consent banner to your website
- Customize your consent banner
- Give users the ability to opt out of tracking
- Classify which scripts on your website are essential or non-essential
Pricing
Choose Your Growth Path.
Built for home-improvement contractors. Scales with your growth.